Meta Ads Academy is a 12-week live education and mentorship program combining up-to-date training with real-time support, so you can learn from the ground up or focus only on what’s most relevant to where you are now.
Stop relying solely on organic reach or expensive agencies. Learn Meta ads with direct mentorship from one of North America’s leading ads strategists.
META ADS ACADEMY
APPLICATIONS FOR THE FEB-APRIL 2026 COHORT ARE NOW OPEN.
EACH CALL TIME IS LIMITED TO ONLY 8 PARTICIPANTS.
Not ready yet? Get on the waitlist to get notified about future cohorts here.
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"In my time in the program I was able to run profitable ads to a tiny offer, and of those leads, at least 2 converted into high ticket sales in my launch.
Incredible results and I'm only just getting started."
when it comes to meta ads
Information alone doesn’t create confidence.
Context and guidance while implementing does.
Most people don’t fail at Meta ads because they lack discipline, intelligence, or commitment.
They fail because they’re handed disconnected tactics instead of understanding.
A self paced course that assumes too much.
A strategy that worked three years ago.
Or an agency that runs ads for you, but never shares why decisions are made.
So when something breaks, performance dips, or Meta changes again, you’re left guessing, spending, or handing control away.
The real cost isn’t just wasted ad spend...
It’s dependence.
Meta Ads Academy exists to change that.
"My faith has been
in the online education world"
Unfortunately, far too many online ads courses and programs...
This is why I created Meta Ads Academy. To give you an immersive live experience full of training and advice that will actually help you see big growth quickly, in order to speed up the time it takes you to become an expert in Meta Ads.
- consist of out-dated content with strategies that haven't worked in years
- are taught by people who aren't even running ads for clients anymore (but they'll tell you running their own ads is enough...), and;
- no access to the instructor for live custom direction and mentorship that is actually relevant to your specific business, industry, and situation
This is why I created Meta Ads Academy. To give you an immersive live experience full of training and advice that will actually help you see big growth quickly, in order to speed up the time it takes you to become an expert in Meta Ads.
restored
restored
Not ready yet? Get on the waitlist to get notified about future cohorts here.
A full META ADS education,
not a partial playbook.
But you don’t need to master everything at once. During your time in your cohort you’ll be guided on what to focus on now, and what can wait.
Evaluation, Optimization, and Scaling
Learn when to evaluate performance, which metrics actually matter, how to troubleshoot poor results, and when scaling is appropriate.
Landing Pages and Product Pages (Bonus Module)
Learn how ads and pages work together, including what goes into high converting landing pages, opt-in pages, product pages, and service provider lead pages, with checklists you can reuse.
Additional Resources and Platform Updates
Access to ongoing resources, platform updates, and advanced tutorials so your knowledge stays current as Meta evolves.
Ad Creative and Psychology
Design and write ads that align with real human decision-making, including copy, visuals, video strategy, creative formats, and optimization.
Ad Sets, Placements, and Conversion Locations
Understand where your ads are shown, how placements work, how conversion locations differ across campaign types, and how to make these decisions without micromanaging.
Audiences and Targeting (Current Best Practices)
Learn how targeting works today post Andromeda update, including custom audiences, lookalikes, demographic targeting, advantage+, overlap checks, and spend decisions based on audience size and intent.
Foundations and Business Manager Setup
Start by setting up Meta Business Manager correctly, understanding the ecosystem, permissions, accounts, and tools, and avoiding the structural mistakes that cause problems later.
Ad Strategy & Campaign Objectives
Align ads with the buyer’s journey, choose the right campaign objectives, structure campaigns properly, and budget intentionally across cold and warm audiences.
Tracking, Data, and Measurements
Learn how tracking actually works, including pixels, events, browser versus server, offline events, and how to verify that your data is accurate enough to make decisions with confidence.
"In just one month I gained 1,000 followers on my Instagram account"
Lindsay Fricks, REALTOR® & Coach
Meta Ads Academy Alumni Fall 2025
What if in just 12 weeks you...
could grow your biz revenue or job salary by learning a skill that is based on expertise and not trading hours for $
Knew EXACTLY HOW TO ENGINEER A HIGH-CONVERTING AD SO YOUR IDEAL CLIENT OR BUYER TAKES ACTION?
Could to track the success of your ads, even with the iOS 14 changes and andromeda update?
Knew how to sell your offers via ads to those who care, and save money by not targeting those who aren't ready?
could stop worrying about the algorithms in order for people to see your posts and offers?
Were saving MAJOR $ by learning how to execute this high-level skill and scale at your own pace, with no minimum ad spend?
And through my ten years of Meta™ Ads experience I've...
- Built five-figure email lists at less than 0.75 per lead
- Sold out numerous workshops, events, services, and programs for myself and my clients
- Achieve an average return on ad spend of 11x for my clients, and even achieving as high as 50x for some
- Helped businesses grow to multi-6 and 7-figures in revenue
- Built my own multi-six figure service-based business
That's why I'm here to help.
Results that speak for themselves.
Program Details
Program Duration:
12 Weeks
Program Dates:
FEB 3RD OR 4TH - APRIL 14TH OR 15TH (TWO CALL TIMES AVAILABLE)
call day and times:
COHORT 1: TUESDAYS 10-11AM EASTERN
COHORT 2: WEDNESDAYS 1-2PM EASTERN
Group Size:
Limited to 8 participants EACH TO PRIORITIZE INDIVIDUAL ATTENTION
Format:
EXTENSIVE SELF-PACED CURRICULUM + 12 Live Weekly Group HOT SEAT Calls via Zoom + 12 WEEKS OF ACCESS TO ADS MENTORSHIP WITH CALEY IN SLACK
Community:
Support Group via Slack
Access:
Replays of all coaching calls will be accessible for TWO years past sign-up
VIP Option:
Access 3 x monthly 1-on-1 60 minute deep dive calls with Caley for an added fee
Investment:
2900 USD / 3900 CAD or 4 Monthly Payments of 750 usd / 990 CAD*
APPLY NOW
*Plus applicable tax for Canadian participants
Not ready yet? Get on the waitlist to get notified about future cohorts here.
"Before joining Caley's program, I felt like I was literally burning money with Facebook Ads. I would sink hours into internet searching trying to figure out what to do, my ads were getting rejected, and I just didn't feel confident navigating the platform in general. I remember feeling like I didn't even want my assistant to see my Ads Manager because of my past results.
When I heard about Caley's program, I hesitated for a minute because of the cost, but then quickly did the math with how much an ads manager would cost, PLUS the lost money from not knowing what I was doing with ads to begin with, so the decision to join became a total no brainer.
And now after having joined, I feel so much more confident with everything about ads and how to dial them in so my profitability keeps going up. I don't feel worried or confused about how to set up ads, how to track their success, or how to target exactly who I want to see my ads. And honestly, I just feel really excited to start scaling my online products and I'm confident that I know exactly how to do it. "
- Kate Borsato, Therapist, Coach, & Founder
WHAT ALUMNI ARE SAYING
"I'd highly recommend this program to anyone who has an online biz, Caley is a total expert."
want to learn Facebook & Instagram Ads either for your own business, to offer it as a service to others, or to add it to your employable skills
are anywhere from a complete beginner to someone who considers themselves to be at an advanced level with ads
want to have 12 weeks of group mentorship from an industry expert, and grow your skillset in a group of like-minded individuals from around the globe
Meta Ads Academy is for you if you...
"This course TOTALLY changed the game for me."
- SISLEY KILLAM
Hiring a contractor or agency to manage your ads costs anywhere from $15k-$60k+ PER YEAR.
Learning Meta ads can help you build a $100k+/year flexible freedom-based online business (after all, that's what I did!)
Meta Ads Academy is only a one time investment of $2900 USD.
Yup, that's it.
Payment plans are available to everyone.
In this program you'll learn everything you need to know to be able to run effective Facebook and Instagram Ads.
"The ability to ask Caley anything and pull from her 8 (now 12) years of knowledge and experience is what sets this course apart."
- JULIE OGILVIE
Frequently Asked Questions
A: For Winter/Spring 2026, we have two call times you can choose from - either Tuesdays from 10-11am Eastern, or Wednesdays from 1-2pm Eastern, both starting in early February.
A: No problem! I know life gets busy. That's why you get access to the curriculum and replays of all the coaching calls for two years, and if you can't make a call during the 12 weeks, just pop your questions in Slack and I'll be there to answer them.
Q: I have no idea what I'm doing when it comes to ads, but I want to learn how to drive traffic to build my list and sell my offers and products. Is this program for me?
A: The training videos start with the basics before they ramp up, so you will have a ton of support and guidance, even if you're a complete beginner!
Q: I already have some experience when it comes to Meta™ Ads, but I'm really just interested in getting to the next level, is this program for me?
A: You bet it is! Not only do I know you'll learn something new in the training modules... but you get to use your dedicated time on our hot seat calls and our Slack channels to ask me anything about ads, relevant to where you're currently at. Say hello to advanced level advice!
A: Yes! We'll all be together in Slack for the 12 weeks where you can ask anything that comes up for you. If you are looking for 1:1 support to dive even deeper together, there is also a VIP option for an added fee, where you get 3 x 1:1 coaching calls.
A: Absolutely!
A: Updates are added between every single cohort. This means as often as 2-3 times per year! This includes updates that address ads algorithm changes, etc. The most recent updates were done January 2026.
"This investment will have paid for itself by the time this testimonial makes it up online."
APPLY NOW