Posts in Work

Instahacks: How to use other people’s photos – the right way

Just because it’s on the internet, it doesn’t mean you can use it in any way you deem fit. And I hate to break it to you, but no, “Photo by: Pinterest” is not an appropriate attribution. Photo credit. It seems like a complicated matter, and yes, sometimes it really can be. And sometimes because someone sees other people and brands using someone else’s photos without proper credit, they think it’s okay to do the same – only amplifying the effect. This becomes especially important when using a photo for commercial… Read More

Instahacks: How to Increase Engagement on Instagram

Okay. So by this point in time, I’m sure you’ve realized that engagement on Instagram is down across the board. I promise you, it’s really not just you, and this has affected almost everyone on the platform lately – especially those with followings over 10,000. Between algorithm changes and more users on the platform than ever before (over 700 million!), you’re likely finding that you’re not popping up on as many of your followers’ feeds as you were 6 months ago. And while you shouldn’t panic too much because this… Read More

Instahacks: 7 Women to Follow on Instagram for Aesthetic Inspiration

Instagram is a platform for visual storytelling. Straight up, that’s what it is. So naturally, accounts run by people who have mastered perfecting the “grid” are going to have a higher chance of succeeding than those that aren’t. There is so much that goes into having a great-looking feed – ensuring you have a concise content strategy, knowing who you’re speaking to, creating high-quality content, and putting it all together in a way that makes it striking to the eye. Whether you’ve already got a beautiful account or not, here… Read More

What I Did Before I Quit My 9-5 [VIDEO]

Are you craving to be your own boss and pursue freelancing or self-employment full-time? Or maybe you’re stuck in a 9-5 that is just draining the life out of you. Sure you know that working for yourself comes with its own set of drawbacks such as working insanely long hours, no medical benefits, and a lack of guaranteed income, but you also know that working for yourself will give you the freedom and control you’ve been craving to have in your life. I’ve always known that I wanted to be… Read More

Instahacks: The Benefits of Influencer Marketing for Your Business

Influencer marketing has become huge over the past couple of years. With 92% of consumers now trusting influencers more than an advertisement or traditional celebrity endorsement, it’s no wonder marketers of all kinds are shifting their budgets from traditional initiatives such as print to this rapidly evolving strategy. In 2016, most marketers using influencer marketing spent between $25,000 – $50,000 per program, and planned to double that spend to $50,000 – $100,000 per campaign for 2017. The proof is really in the pudding. I’ve been on both ends of influencer marketing… Read More

Why I’m giving up my 9-5 (that I liked)

Before we begin, this isn’t your typical “I was working at a dead-end job in an industry I didn’t care about, working for people who I couldn’t relate to” soul-sucking situation. Not at all. I have a job I like. I work for one of the coolest companies in Vancouver and for some of the best people. I get to use my skills and passions, I get to take on really cool projects that have made and continue to make a difference. I work with people who I consider my… Read More