Mother’s Day Gifts You Can Feel Good About Giving

And receiving for that matter! As you know if you read my post Love, Death, and Mother’s Day, this day is a particularly tough one for me. But that doesn’t mean that I still can’t bring together a small list of ideas for you to gift to the special mother in your life. I’ve selected these ideas because they hit one or all of the following characteristics: local, organic/natural/handmade, or are no/low waste. I truly believe that every time we spend money, we cast a vote for the world we… Read More

Love, Death, and Mother’s Day

Oh, Mother’s Day. One of the toughest days of the year for me. And before I tell you why, I must make a disclaimer that I’m not looking for pity or sympathy. Telling my story simply helps people to understand why I am sensitive about this day, and why I am so hard on everyone to treat their mom like the queen that she is on this special day. Warning, I’m about to talk about some pretty heavy stuff, so I must make a trigger warning. I lost my mom to breast… Read More

Instahacks: The Benefits of Influencer Marketing for Your Business

Influencer marketing has become huge over the past couple of years. With 92% of consumers now trusting influencers more than an advertisement or traditional celebrity endorsement, it’s no wonder marketers of all kinds are shifting their budgets from traditional initiatives such as print to this rapidly evolving strategy. In 2016, most marketers using influencer marketing spent between $25,000 – $50,000 per program, and planned to double that spend to $50,000 – $100,000 per campaign for 2017. The proof is really in the pudding. I’ve been on both ends of influencer marketing… Read More

SKYE Footwear: Combining Style, Comfort, and Sustainability

I’m happy to be writing about yet another local Vancouver-based company this week. SKYE Footwear, a shoe company just off the heels of a successful Kickstarter campaign (they surpassed their goal of $30,000 USD to raise a total of $43,000 USD!), has now launched into retail with three styles now available for purchase on their website. Founded on the premise of offering comfortable and stylish unisex designs that work with busy, active lifestyles, the company has also developed their shoe in a way that mitigates their environmental footprint. We all know that… Read More

Aria Travel Kit: An airplane travel kit for those who don’t like roughing it

I’m so happy to tell you all about a new product I’ve recently discovered – one that combines two of my passions: travel and supporting local. Airplane rides generally suck. And I’m guessing you likely agree with me unless you happen to be a baller who is able to fly first class every time. Cue Aria. Aria was founded and developed by Vancouver-based entrepreneur Erin Reynel in an effort to provide a journey (regardless of which class you fly) that you can love as much as the destination. A world traveller herself,… Read More

Why I’m giving up my 9-5 (that I liked)

Before we begin, this isn’t your typical “I was working at a dead-end job in an industry I didn’t care about, working for people who I couldn’t relate to” soul-sucking situation. Not at all. I have a job I like. I work for one of the coolest companies in Vancouver and for some of the best people. I get to use my skills and passions, I get to take on really cool projects that have made and continue to make a difference. I work with people who I consider my… Read More